In Dice We Trust: Uncertainty Displays for Maintaining Trust in Election Forecasts Over Time

Fumeng Yang, Chloe Mortenson, Erik C. Nisbet, Nicholas Diakopoulos, Matthew Kay

ACM Human Factors in Computing Systems (CHI) 2024 |  BEST PAPER AWARD

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A summary of our findings: (1) Text and dot plots are among the most reliable displays for forecasting U.S. election outcomes, and their combination may bridge gaps among viewers of varying educational backgrounds and political affiliations. (2) Differences in trust in these displays among partisans are likely influenced by educational differences. (3) People's attitudes toward trusting a visualization differ from their actual behavior in trusting it.

Abstract

Trust in high-profile election forecasts influences the public’s confidence in democratic processes and electoral integrity. Yet, maintaining trust after unexpected outcomes like the 2016 U.S. presidential election is a significant challenge. Our work confronts this challenge through three experiments that gauge trust in election forecasts. We generate simulated U.S. presidential election forecasts, vary win probabilities and outcomes, and present them to participants in a professional-looking website interface. In this website interface, we explore (1) four different uncertainty displays, (2) a technique for subjective probability correction, and (3) visual calibration that depicts an outcome with its forecast distribution. Our quantitative results suggest that text summaries and quantile dotplots engender the highest trust over time, with observable partisan differences. The probability correction and calibration show small-to-null effects on average. Complemented by our qualitative results, we provide design recommendations for conveying U.S. presidential election forecasts and discuss long-term trust in uncertainty communication. We provide preregistration, code, data, model files, and videos at https://doi.org/10.17605/OSF.IO/923E7.